Kako SEO radi zajedno sa prodajnim timom na podsticanju poslovnog rasta
SEO i prodajni tim su važan aspekt ukoliko želite da unapredite poslovanje svoje kompanije. Svima je dobro poznata vekovna priča o tome kako su se marketinški i prodajni timovi nekada „išli“ zajedno. Mnoge organizacije i dalje funkcionišu na ovaj način. Jer, na kraju krajeva, nema velike razlike između marketinga i prodaje. Obe sfere dele isti cilj – podsticanje rasta poslovanja. Zbog toga je u interesu marketinga da pomogne prodaji, kao što je i u interesu prodaje da pomogne marketingu.
SEO i prodajni tim: Kako bolje sarađivati?
Iako postoji mnogo načina da marketing i prodaja rade zajedno kako bi oba tima bila dobra u svom poslu i kako bi se ostvario veći prihod za posao, u ovom blogu fokusiraćemo se na jednu specifičnu marketinšku strategiju – SEO. Bez obzira da li ste SEO saradnik koji radi od kuće ili u agenciji, predstavljamo vam jednostavne metode pomoću kojih ćete poboljšati svoju strategiju.
Dosegnite pravu publiku
Dobra SEO strategija zahteva više od povećanja saobraćaja na web-sajtu – potrebno je da ga postavite pred prave ljude. Da biste to postigli neophodno je da SEO stručnjaci i prodajni timovi blisko sarađaju.
Naime, određivanje ključnih reči je osnova za svaku dobru SEO strategiju. Kao SEO ekspert možete da provedete sate i sate na istraživanju ključnih reči – počev od konkuretnog istraživanja, pa do pretrage u Search Console izveštajima.
Ipak, prodajni tim je taj koji će vašoj SEO strategiji dati novi nivo. Zahvaljujući njemu dobijate povratne informacije za verifikaciju prioriteta ključnih reči, ali i za otkrivanje nedostataka u vašem planu.
Zapamtite, prodajni tim svakodnevno razgovara sa postojećim i potencijalnim kupcima. Tako da on poseduje podatke koje tražite za ključne reči.
Fokusirajte se na duže ključne reči koje potiču iz ovih razgovora. One vam mogu pomoći da pomerite centar vaše SEO strategije.
Iako duže ključne reči, obično, imaju manji mesečni obim pretraživanja, postoji mnogo veća šansa da će ih korisnici stvarno upotrebiti. Na primer, verovatnije da će neko ko traži „crnu kožnu crossbody torbu“ upotrebiti ovu opciju nego samo reč „tarbe“.
Savet: Izaberite kvalitet nad količinom da biste podstakli stvarni uticaj na poslovanje.
SEO i prodajni tim – Razumevanje i prerađivanje
Kao neko kome je fokus na SEO, neophodno je temeljno razumevanje procesa prodaje. Zato, sedite sa prodajnim timom i potrudite se da u potpunosti shvatite neke najosnovnije (i često previđene) elemente prodajnog procesa kao što su:
- Ciljna publika i nazivi posla;
- Ključni donosioci odluka;
- Svakodnevne odgovornosti i izazovi;
- Konkurentske prednosti koje osvajaju dobitak;
- Uobičajena pitanja ili teme koje se javljaju;
- Prioritetne industrije, veličina kompanije i prihod;
- I još mnogo toga.
Ovaj razgovor ne trebate obaviti samo jednom. SEO i prodajni tim su dve neodvojive celine koje moraju sarađuju.
Imajte u vidu da se ponašanje i potrebe kupaca i izazovi u kupovini neprestano razvijaju i menjaju. Posebno u vremenu kada kompanije rade na prilagođavanju današnjem nepoznatom poslovnom okruženju.
Sa druge strane, i prodajni tim mora da bude svestan značaja digitalnih marketinških kampanja koje donose vodeće rezultate. Izdvojite vreme za prikupljanje i pregled prodajnog materijala kao što je pitch decks, brošure o proizvodima, prezentacije i slično. Možda postoji mogućnost da deo ovog materijala iskoristite za SEO.
Razvijajte uzajamno korisne sadržaje
Usklađivanje sa prodajom može pomoći u širenju novih ideja o sadržaju zasnovanim na:
- Povratnim informacijama;
- Pitanjima koja postavljaju potencijalni kupci;
- Informacijama koje traže.
Ponekad se toliko fokusiramo na istraživanje i pronalazak ključnih reči da zanemarujemo dragocene ključne reči sa manjim obimom pretraživanja i zaista čvrsto usmerenog pretraživanja.
Upravo, brainstorming sa prodajnim timom pomoći će vam da izbegnete ove uobičajene probleme.
Jednom kada razvijete sadržaj zasnovan na povratnim informacijama:
- SEO i prodajni tim imaće mogućnost da ga deli sa potencijalnim i postojećim kupcima kako bi razvili ili ojačali postojeću vezu;
- I vi ćete imati sadržaj koji je pažljivo izrađen kako bi se rangirao na Google-u.
Na isti način, SEO istraživanje koje redovno sprovodite može da pruži prodajnom timu veliku vrednost.
Delite ključne trendove pretraživanja koje otkrivate, ponašanje korisnika koje vidite, markirane upite koji mogu mnogo toga da otkriju o tome šta mogući klijenti pokušavaju da nauče. Obratite pažnju, na primer, za markirane upite koji uključu „recenziju“, „cenu“, „besplatno“ …
Testiranje, praćenje i podešavanje
Praćenje saobraćaja na vašem web-sajtu je odlično. Ali, da li znati ako i na koji način korisnici konvertuju.
Konverzija znači mnogo različitih stvari u zavisnosti od vašeg poslovnog modela. U ovom slučaju odnosi se na to da li korisnici koji dolaze na vaš sajt zaista nešto preduzimaju.
Na primer:
- Web-sajtovi za maloprodaju ili e-trgovinu moraju da prate da li posetioci kupuju;
- B2B organizacije treba da znaju kada posetioci popunjavaju obrasce (za download zaštićenih podataka ili zahtev za kontakt).
Postavljanje ciljeva u Google Analytics i/ili Google Tag Manager je ključno. SEO i prodajni tim treba obavezno redovno da analiziraju ove podatke i prilagođavajte svoje strategije prema potrebi.
Ako uočite porast saobraćaja na određenoj stranici, ali bez ikakve akcije, zapitajte se šta treba promeniti.
- Da li dostižete prave korisnike?
- Da li se stranica može dodatno optimizovati za pokretanje konverzija?
- Ima li dovoljno informacija na stranici?
- Da li konkurencija ima sličnu stranicu? Ako imaju, šta oni rade, a vi ne?
Šta sada?
Bez obzira da li radite u agenciji ili u kompaniji, redovna komunikacija sa prodajnim timom omogući će vam da SEO i šire taktike marketinga prebacite na novi nivo.
Ako već nemate periodični sastanak sa prodajnim timom, savetujemo vam da ga odmah dodate u svoj kalendar. Ovo je važnije nego ikad ranije – s obzirom na to da mnogi od nas rade na daljinu i propuštaju neobavezne razgovore u kancelariji.
Sigurno su obe ekipe veoma zauzete i svesni smo da niko ne voli dodatni sastanak u svom kalendaru, ali ako se pobrinete da očigledne prednosti budu objašnjenje, a ciljevi jasni – vaša organizacija biće korak bliže usklađivanju marketinga i prodaje.
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Good day!
We will send viacontact forms to the sites of business organizations via all countries of the world in any languages.
website =» xn—-7sbb1bbndheurc1a.xn--p1ai
WHAT IS THE MAILING OF SITES BY CONTACT FORMS?
This is a type of mailing using the feedback forms that are located in the feedback section of the website and filled by our programme automatically with a rate of a few thousand contact forms per 1 minute, while the alphanumeric code from the pictures (CAPTCHA) is also solved.
After that, the e-mails including your business offers are sent to the emails of businesses.
When sending mailing by contact contact forms, it turns out that each site sends an e-mail to its own e-mail and, therefore, all messages arrive in the inbox folder of the exact e-mail in which the firm is ready to receive the business information.
Unique Trade Offer:
Fast 100-percent notification of firms and website owners about new offers.
Search of new customers that other advertisements cannot find.
AIM:
Finding customers that cannot be found through other types of advertisements.
Benefits:
1.one hundred % delivery of business letters.
2.Expansion of the client base.
3. Increase of the market segment.
4.Mailings based on topics and regionality.
5. Sending information to company officials.
6. Conducting tenders.
7. Conducting marketing research.
8. Conducting surveys and studying public opinion.
9. High-speed notification.
10. Price.
11. Entering the international markets.
Competitive advantages:
1.When sending mailing by feedback forms, all letters arrive in the inbox folder. When sending e-mail newsletters, this can reach up to five percent.
2.When sending mailing by feedback forms it is possible to send a few million letters per day to inboxes. When sending e-newsletters a few thousands arrive in the inbox folders, the rest often either are not delivered or arrive in the junk folder.
3. When sending mailing by contact forms a letter does not get blocked by mails because it is sent from different sites. When sending mass e-mails it is possible to send a few thousands of those but nevertheless all the IP addresses from which the mailing is sent will be banned.
4. When sending mailing by feedback forms the very little amount of macro-synonims is used to form text and headings of the letter. When sending e-mail newsletters, it is necessary to use synonyms («macros») for each phrase and create ten thousand different headings.
5. Many businesses try to hide their mailbox and only leave a contact form for contacting with them.
6. When sending e-mail newsletters, your business offer can be delivered to every employee of the business, (which causes irritation) compared to mailing by contact forms where the information is received at the electronic address specifically set up for commercial offers.
7.Fifty % of business electronic addresses are located on free e-mail servers, they are not very „searchable“ by mailbox, but when sending mailing by contact forms through these mail systems, all e-mails are hundred % delivered to the recipients.
8. Only thirty-forty % of businesses are published in the directories within two-three years, and all the rest are already located in our VOIS databases and are waiting for your cooperation offers.
Thus that e-mails of companies from directories are full of spam, and therefore they will not have such monetisation as when sending mailing by contact forms using our new WHOIS databases.
9. Any kind of stop words in the body or headings of the message can be sent through forms. When sending e-mail newsletters, such letters either are not delivered the recipient or end up in junk.
The list of stop words of mail systems includes almost all phrases and words that encourage your potential customers to take active actions.
Application:
1. Expanding the customer base.
2. Quick informing of marketplaces about new offers.
3. Accessing directors.
4.Testing the demand for products and services.
5. Conducting tenders.
6.Conducting marketing research.
7.Conducting surveys and studying public opinion.
8. Searching for clients in international markets.
Reasons for ordering this service:
1. 100% delivery of your messages and cooperation offers to millions of companies around all countries in the world.
Every website sends a message to itself so all filters of mails are bypassed.
2.Mailing by feedback forms is an excellent way in in terms of conducting all sorts of researches of marketing, surveys and studies of public opinion on differenttype of activity and direction.
When sending mailing by contact forms, you will definitely know that your letter has been delivered to 100-percent of users of your service and product and if a product or service is „badly promoted“, then the potential issue lies in in something else, for example in pricing.
At the same time, within 7 days you will see real demand for your services and products, you will not have to spend money on renting an office and other more expensive and time-consuming marketing activities.
3.Mailing by contact forms is the quickest and the most economical way to get your service or product to the markets of other states.
4. Mailing by contact forms is a great tool for conducting various tenders.
5.Daily update of the databases, as more than one hundred and fifty thousand new websites, appear all over the world daily, and you, get new potential customers.
6. Full geographical coverage for all countries of the world.
7. We offer customers that you will not find through other advertisement.
When sending mailing by feedback forms, you will be able to get to that part of your customers, that are impossible to find automatically in another way.
For instance, you will be able to deliver a commercial offer to those potential customers that were previously unavailable due to e-mail filters while sending bulk e-mails.
Now, there is a very unusual situation: companies that got into the directories are completely spammed with all sorts of cooperation offers while very little or no e-mails are sent to the remaining ones.
8. Unique technology of decrypting the CAPTCHA.
There are special services for solving numeric and alphabetic code (captcha/CAPTCHA). It costs a dollar to solve thousand CAPTCHAs.
Therefore, processing a million websites our program decodes one million captchas, which costs 1000 dollars only to unravel captcha/CAPTCHA, and we provide this free for you!
9. By ordering mailing by contact forms, you are promoting your service or product not to separate individuals, but to collectives, for example domain zone .com, where more than 150 million cooperational firms from all over the world are accumulated (we have got samples of them from all international zones for every state).
10. Mailing by contact forms is also a type of text mailing
E-mail that is linked to the contact form is the primary e-mail of organisations through which orders and cooperation offers are sent. This e-mail is also set up for phones as it is necessary to respond to the messages fast so as not to misplace the order or the relevance of the business offer.
11. The database of countries also includes all joint companies from all countries of the world closely related to or working with this country, for instance, diasporas and national communities.
Ban, sanctions of mail systems and search engines?
These mailings are an alternative to sending e-mail newsletters, therefore search sanctions and „Ban“ do not apply to them.
Mail service delivers the data of messages to the inbox folder, as it bypasses through the „warm communication channel“ from the new IP address of the site to the corporate e-mail address of the same website.
Simply speaking, these mailings „live in letters“ and filters of mail systems do not respond to them, because mail systems have great trust in communication channels between internet resources and corporate emails.
OUR DATABASES:
You can buy our databases separately from the mailing by sending us a enquiry by contact form.
MORE THAN TWO THOUSAND WHOIS DATABASES BY DOMAINS AND COUNTRIES OF THE WHOLE WORLD.
SELECTIONS OF DATABASES BY THE MAIN CONTINENTS OF THE WORLD.
SELECTIONS OF DATABASES BY THE MAIN LANGUAGES.
SELECTIONS OF DATABASES BY THE MAIN WEBSITE BUILDERS.
SELECTIONS BY THE MAIN COUNTRIES OF THE WORLD.
HOW TO MAKE AN ORDER FOR MAILING BY FEEDBACK FORMS:
The simplest text of the message + headings, the main goal is to interest the potential customer, and they will read the rest on your website.
Most likely, all ads on your subject are already on the Internet, enter the necessary requests into the search engine and choose the most interesting ones.
The headings are substituted one after another from .txt file.
Only text messages are sent, links are inserted without problems, they are active. If the client needs pictures or more detailed information, then you should forward the client to visit your site.
In the letter:
Text without pictures, since pictures do not pass through the contact form.
Your contact details:
Site address:
Fields to fill in:
Name:
Country:
City:
Internet resource:
Several headings:
E-mail for autoresponces:
website =» xn—-7sbb1bbndheurc1a.xn--p1ai
Price List =» xn—-7sbb1bbndheurc1a.xn--p1ai/en/price/